This brand action event was located on a challenging racetrack nestled amid Mandalika’s unspoiled beaches, surrounded by magnificent tropical highlands on the island of Lombok, Indonesia. The racetrack is known as Mandalika International Street Circuit (aka Pertamina Mandalika International Street Circuit), also one of the homes to Joyday Ice Cream, which was highly desired by locals, visitors and racers alike under the hot sun. The Mandalika 2022 MotoGP event was held on Friday, March 18th and lasted for three days.
Our crew arrived by car and ferry with supplies and props to build the scene, as well as our sales staff to promote this delectable ice cream. The event was, of course, a success, despite the fact that the race barely drew half of the expected attendance owing to travel and lodging difficulties. Despite this, the event was enjoyable.